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    A 7 Step Web-Marketing Plan

    May 30th, 2008

    Step 1.
    What to do: Attract more Web-visitors.
    How to do it: Decide what niche to fill by defining what your audience really wants.

    The number one priority of any website marketing initiative is to attract more
    website visitors that in-turn creates more sales leads and ultimately more sales. In
    order to attract these visitors you need focus on a niche audience that will find your
    website material relevant enough to either pickup the phone and call you, or at least
    send you an email inquiry. Most websites try to do too much and say too much and
    as a result visitors loose interest. Design your website so that it focuses on the key
    information that propels your visitors to make the next move – contacting you.

    Steo 2.
    What to do: Have Web-visitors stay longer.
    How to do it: Make your website more compelling by utilizing storytelling
    techniques.

    We know from recent studies that the amount of time visitors stay in a sales
    environment is the most important factor in determining how much they will
    purchase (Paco Underhill, founder of Envirosell, ‘Why We Buy’). To get visitors to
    stay longer you have to offer them something more the usual sales hype. Sales
    presentations that revolve around stories and anecdotes are one of the best ways to
    capture people’s attention and keep their interest.

    Step 3.
    What to do: Have Web-visitors retain more of your marketing message.
    How to do it: Treat your customers as an audience and speak to them with Web-
    audio and Web-video presentations.

    The longer people stay at your website the more likely they are to remember your
    marketing message, but the way you present your marketing message is the critical
    factor in penetrating their consciousness and implanting your message in their
    heads. Visitors can spend a lot of time at your website getting frustrated because
    they can’t find what they need or can’t understand what you are offering. Treat your
    customers like a real visitor to your office or showroom and speak to them with
    Web-audio and Web-video presentations.

    Step 4.
    What to do: Get Web-visitors to respond to your call to action.
    How to do it: Make it worth their while: to get something, you have to give
    something.

    Now that you’ve got people to come to your site, you want them to respond to some
    call to action. Many websites just present the material but never ask their visitors to
    actually do anything. Ask your visitors to telephone, email, fill in a survey, or do
    something that will start the beginning of a commercial relationship. And since
    web-visitors are so jaded, make sure you make it worth their while by giving them
    something in return: a free newsletter, special report, or a complementary analysis
    of their needs.

    Step 5.
    What to do: Get Web-visitors to pass on the information to friends and colleague.
    How to do it: Make your information viral and provide more than just a sales pitch.

    The power of the Web as a sales and marketing tool is its ability to connect you to a
    network of people connected to your web-visitors. If the information on your
    website is informative and instructive and if the presentation is creative and
    entertaining then people will pass it along too their network of friends and
    colleagues. With the click of a button web-visitors can send a email to everyone they
    know suggesting they visit your website, but only if your site is worth the visit.

    Step 6.
    What to do: Implement your corporate personality.
    How to do it: Deliver a definitive image and attitude using multimedia techniques,
    especially cost-effective Web-audio.

    So many websites are just plain boring. Having a website just because everybody
    else has a website is not a very good reason for the expenditure and effort involved.
    So if you’re going have a website, make sure it’s a good one that displays your
    corporate personality. Make a statement with your presentation and one of the best
    ways to make a statement and connect with your audience is with cost-effective
    Web-audio.

    Step 7.
    What to do: Garner a positive reaction.
    How to do it: Make sure Web-visitors find what they’re looking for by utilizing
    appropriate information architectures.

    When web-visitors leave, your site you want them to leave with a positive reaction to
    your company. Having an under-performing website that ignores the human
    element and doesn’t delivery the information people need in a way they can
    understand, is a sure-fire way of creating a negative reaction or no reaction at all.
    Make sure Web-visitors find what they’re looking for by utilizing appropriate
    information architectures.

    Jerry Bader is a principal partner of Ontario-based MRPwebmedia (http://
    http://www.136words.com, http://www.mrpwebmedia.com and
    http://www.sonicpersonality.com).He can be reached at info@mrpwebmedia.com,
    Telephone: 905.764.1246.


    What To Expect From Your Pigeon Forge Cabin Vacation

    May 30th, 2008

    Have you decided on Pigeon Forge for your family vacation? You’ve made a great choice. Get ready for lots of relaxation mixed with a ton of fun and adventure in this ultimate vacation. This is a perfect choice for a family get-away.

    Most of the cabins in Pigeon Forge are more luxurious than many hotels. Shove aside images of “roughing it” in a cabin with no electricity or modern indemnities. Think luxury. Think Jacuzzi. Think spacious with great views and lots of “extras”.

    The best part of it is that outside your window is a virtual paradise. The mountains offer a picturesque backdrop for this vacation of a lifetime. Waking up in your bed will be a joy because when you gaze outside, you are treated to a picture that rivals anything you’ve ever seen hanging in an art gallery.

    Your Pigeon Forge cabin vacation is sure to be packed with activities. There are so many things readily available to tourists. One of the most popular attractions for the family is white water rafting. Both kids and adults will love riding on the raft across the river, enjoying the scenery and the thrill of the bumpy ride.

    Pigeon Forge also offers Dollywood, a wonderful amusement park that’s perfect for the thrill seekers. This isn’t an ordinary amusement park. Roller coasters, rides, and attractions are just the beginning. Set amongst a theme of country music, the park is a definite treat for the whole family.

    If you are looking for a relaxing form of entertainment, the city offers a multitude of shows. If you are a country music aficionado, you will be in your element. The shows are a lot of fun for both children and adults and definitely something you’ll want to include on your itinerary.

    The bottom line is that if you’ve chosen Pigeon Forge as your vacation destination, you won’t be disappointed. There truly is something for everyone in this dream vacation spot. Whether you enjoy the thrill of amusement parks, the excitement of rafting, or just love down-home country music, you’re in for a treat.

    Jeff Linaker has an interest in Travel & Holidays related topics. To access more information on pigeon forge hotel or on cabin in pigeon forge, please click on the links.


    Bathroom Mirrors; The Perfect Ensemble

    May 29th, 2008

    White, bright and fabulous bathrooms are all the buzz in the latest bathroom design craze. Bathrooms splashed with boldly colored painted walls and patterned ceramic floor tiles adorned with pristine white pottery bathroom suites create the perfect drama. To finalize the look as the French would say “la piece de resistance”, the bathroom mirror. Bathrooms mirrors are one of the primary elements of any bathroom design ensemble simply because they can completely change the look of the bathroom in the sense of how both natural and artificial light are reflected.

    Exploring the endless options available in bathroom mirrors, establishing the look one is striving to achieve whether traditional or contemporary, bathroom mirrors have transitioned through the modern ages. Victorian style bathrooms were often built with heavy layers of dark wood types from boxed in baths, wood framed mirror to wainscoting. Today’s traditional styles of bathroom furnishings are sporting similar design concepts, but with a much softer look. Bathroom mirrors are lightly capped with various wood textures and tones and wood bath panels are added to step up the design elements as an extension of tradition. Arched mirrors alone or with the addition of wall sconces for extra lighting can also create a Victorian feel to your bathroom setting.

    Selecting the right bathroom mirror

    Selecting the appropriate wall mirror is also determined not only by the size of your bathroom, but also on the size of the bathroom vanity, bathroom mirrors should never extend beyond the vanity as it will create an unbalanced look. The ideal wall mirror for bathrooms with double basins, are rectangular wall-to-wall mirrors to disseminate adequate lighting exposing bathroom accessories as well as the other bathroom furniture, increasing the presence of the bathroom.

    Solid white bathroom suites are a way of adequately diffusing light for an airy feeling, when the light is reflected off of white bathroom furnishing the illusion of space is instantly created. All white pottery bathroom suites give your bathroom a cohesive look, but more importantly set the stage for the induction of color, warm hues of reds, blues or greens are now showing up in the latest bathroom designs, accented with gallantly solid colored ceramic tiles or tiles with a motif inlay to tie the look of the bathroom together for an inviting sanctuary.

    Contemporary bathroom mirrors

    Wanting to give your bathroom a contemporary personality, frameless bathroom mirrors with inset lighting deliver all the potential for an ultra modern ambiance. Achieving a modern look with circular or square mirrors is the perfect solution for intricate modern designs. Hanging his/ her matching wall mirrors with an overhanging light feature increases the amount of light in the bathroom again not to exceed the length of either the floor mounted or wall mounted basin furniture, helps to create a sophisticated modern expression especially for more complex bathroom remodeling projects.

    For even more dramatic results, discovering different uses for wall mirrors can present a unique look, mirrors with built in lighting are also being installed inside shower enclosures and in and around the bathing area creating a shaving area for the males in your home while furthering the functionality of bathroom mirror in supporting additional lighting needs. With today’s bathroom suppliers carry a number of bathroom mirror designs, styles and sizes, scheduling a theme around mirrors and lighting are easily worked in with other bathroom design components.

    Written by Shelley Murphy on behalf of www.victoriaplumb.com an online retailer of bathroom furniture, steam showers, shower enclosures, whirlpool spa baths and bath related products serving the United Kingdom.

    Go to =>http://www.victoriaplumb.com for all your bathroom decorating needs!

    Shelley Murphy brings with her over 10 years of Search Engine Optimization and e-marketing strategies to web based businesses. Holding two BA’s in English and Journalism Communications her writing skills have been a great asset for both onsite writing and monthly newsletters publications.


    Should You Work From Home?

    May 29th, 2008

    Whether you’ve just had a baby and don’t want to leave your precious bundle of joy or you’ve been commuting hours a day for years, many people fantasize about working from home. Let’s face it, commuting from your bedroom to your dining room via the fresh pot of coffee in the kitchen sounds like heaven.

    The decision to work from home is a big one and there are several things to consider before you hand in your resignation letter:

    1. Why do you want to work from home and does it make sense?

    • Commute Time and Cost: Do you currently have a two-minute or two-hour commute. In addition to the time spent commuting, how much does it cost? Monthly commuter tickets can be expensive, not to mention the wear and tear it puts on your car if you drive to work. Last check, gas prices were still climbing.

    • Job productivity: Do you find that countless administrative meetings are taking you away from getting things accomplished? Will you be more productive working from home?

    • Physical Wear and Tear: If you are one of the unlucky ones and have a long commute, how do you feel by Wednesday or Thursday morning? Is your energy level the same as it was on Monday, or do you spend the rest of your time counting the hours until Friday at 5:00?

    • Family: Who spends more time with your kids, you or your day care provider?

    • Creativity: Do your creative juices flow better when you’re in your cubicle dressed in business attire or do you find that sitting on your back porch in your jammies with your laptop creates a stream of creativity that is hard to stop.

      This is just the tip of the iceberg. There are other topics to consider like:

    1. Am I cut out for the work from home lifestyle?
    2. How will it affect family dynamics?
    3. How much money do I need to make?
    4. What type of business should I do?
    5. I’ve decided on my business what do I do now?
    6. Alternatives to Working From Home
    7. Where can I get more advice?

      Felicia Williams is a Freelance Writer and owner of the family-oriented website http://www.tidbitsandstuff.com.


    The Scottish Terrier

    May 29th, 2008

    Of all the terriers in existence, the Scottish Terrier is one of the oldest and most well known. They were originally bred to be a working dog and to help farmers get rid of vermin. Their history goes so far back in fact, that references can be found to them in ancient Roman literature living in present day Scotland.

    The Scottish Terrier has a body perfect for rummaging in vermin holes. He is compact and meaty, weighing about 20 pounds with an elongated head. His hard, wiry coat was perfect at protecting his skin from brush and dirt, but owners need to keep it groomed. The average litter size is 6 puppies an life expectancy is 12 years.

    If you are looking into getting a Scottish Terrier, consider that they are best in a family with older children and adults. Also, they do tend to dig since they were bred to follow vermin into holes. They are a thinking dog, fearless and seldom show pain. If you get one, you will be joining a long line of celebrity owners, including President Roosevelt and President Bush. At one time they were the most popular breed, and someday they may very well be again.

    Grant Carroll proud father of four dogs and co-owner of http://www.littlepamperedpets.com with Dog Clothes and Small Dog Sweaters

    Alos, Visit Elizabeth Austin Wholesale for Wholesale Dog Clothes and Wholesale Pet Supplies


    Most common Kits Used in Drug Testing

    May 29th, 2008

    If you’re thinking of employing a drug test, you should be aware of the different kits out there. Here are some pros and cons of various testing kits, which will enable you to choose the most suitable kind.

    • Urine drug tests and testing kits

    These are the most commonly used tests. Results show the presence or absence of specific drugs in urine. If a urine test returns positive, it does not mean the donor was under the influence of drugs at the time but that he or she used them recently. Up to ten drugs at a time can be tested with urine samples.

    There are three forms of urine drug tests, namely dip form, cassette form and cup form. With dip form, the test is dipped into a urine sample. With cassette form, a urine sample is placed in a cup and is then transferred to the testing device via a pipette. A cup form test allows for the urine to collect and be tested simultaneously.

    • Saliva drug tests and testing kits

    A saliva drug test kit detects traces of drugs found in the fluids of a person’s mouth. This kind of test simply cannot be contaminated because it is performed under strict supervision. However, the downside is a saliva drug test can only determine current use of drugs – not previous. Saliva tests are often preferable because they are non-invasive and easy to conduct. At least six types of drugs can be tested this way.

    • Hair drug tests and testing kits

    Hair drug testing is one of the most reliable forms of testing available, because hair stores traces of drugs for long periods of time. Through this form of testing, one can gain a more complete knowledge of a subject’s drug use history – reaching as far back as ninety days. However, current impairment is beyond this test’s detection.

    • Spray drug testing kits

    Spray drug tests are especially easy and simple to conduct. They are also very reliable and difficult to manipulate or contaminate. However, the types of drugs a spray drug test can detect are limited.

    Kathryn Whittaker has an interest in Health and Beauty related topics. To access more information on drug testing or on drug tests, please click on the links.


    How to stop debt collectors from harassing you.

    May 29th, 2008

    Debt collectors could cause you serious embarassment a times.
    If you have the misfortune of suddenly finding yourself in a
    cash strap situation and you default on your debt payment, the
    debt collector could come calling. These cash strap situations
    could be caused by loss of job, a medical emergency or events
    that make you have to spend a lot of your savings. If you are a
    victim of such circumstancies and you have missed one or two
    payments, then you should know how to stop the debt collectors
    from harassing you and causing major embarassment.

    Receiving calls from debt collectors can be unsettling at
    times. Persistent calls could even make your life a misery. You
    may find yourself screening your calls and refusing to answer
    when you realise a call is from a debt collector.

    It is one thing to default in payment once or twice and have the
    debt collector come calling and another to be a perpetual or
    cronic debtor. However, the debt collector ,especially the
    hardened type who has heard many a sympathetic story from
    debtors is not likely to deal with you softly even if you have
    defaulted just once. Moreover, debt collectors work based on
    commisions. So the higher amount recovered the higher their
    commission. This is why you are likely to be treated same as a
    cronic debtor.

    Debt collectors : What are their limits.

    1. They can make contact with you by phone,mail,fax,telegram or
    in person. At home or at your place of work unless your employer
    does not allow it. 2. They may not contact you before 8.am and
    after 9 pm. unless there was a prior agreement to do so. 3.
    While doing their job they must contact your attorney. However,
    if you don’t have an attorney they may contact other people to
    get your phone number or address. But they cannot tell them that
    you are in default. 4. If you don’t want to be contacted, write
    the collector. They may then inform you of what action they are
    going to take next. Stopping contact will not clear the debt
    where the authenticity of the debt is not in doubt.

    Know your rights. Some debt collectors might resort to the
    tactics of harassment. And they might succeed if the debtor does
    not know his or her rights under the FTC (Federal Trade
    Commission ) Fair Debt Collection Policy. This policy is meant
    to protect customers. Since the debt collector knows this
    policy, the harassment tactic will not work if they are aware
    that you also know the law concerning it. According to the
    policy;

    1. Harassment is not allowed. No debt collector is allowed to
    abuse, oppress or harass you. This may include threats,
    repetitive phone calls, which is a form of harassment in it
    itself, obscene language. 2.Debt collectors cannot misrepresent
    themselves as government agents, attorneys or representing a
    credit bureau if they are not. They cannot imply they are
    sending legal documents if they aren’t or that you’ve committed
    a crime, if you haven’t. 3.They cannot imply legal action,
    including seizing property or garnishing wages unless they are
    legally allowed and intend to do so.

    The best place to learn more of your rights is from the FTC. You
    can also report an agent by contacting the FTC or your Attorney
    General. If they are breaking the law you have the right to sue.


    Highlights of Kansas

    May 28th, 2008

    Their state song is “Home On The Range.” Their state bird is the western meadowlark, their state tree is the cottonwood, and their state flower is the sunflower. This is Kansas, located in the central part of the U.S. Kansas was actually named after the Kansa Indians that lived there. The word Kansa means “People of the South Wind.” Kansas is also known as a windy state. Everyone remembers that Dorothy’s adventures in Oz began in Kansas.

    Living in Kansas

    Living and working in Kansas is a good lifestyle for most of the residents of this state. The unemployment rate in Kansas is consistently lower than the national average, which makes for a good economy. Kansas is known for many different industries, including, aircraft and aviation manufacturing, and agriculture of many different kinds. For instance, Kansas produces the most wheat in the U.S. They also are second in the country for beef processing, and have over 34,000 cattle farms and ranches. There are many job opportunities in Kansas for people of all skills and backgrounds.

    Kansas Tourism

    While many people might think there isn’t much to do in Kansas for a vacation, they are wrong. There is a lot of fun and interesting things to do in Kansas. There are fun things to do for every taste and interest. For instance, a family can have a real ranch experience on one of the state’s many working ranches. There are arts and crafts fairs year round, and the historic sites include things like Amelia Earhart’s Museum, Boot Hill and Brown Vs. the Board Of Education Museum. There are plenty of state and national parks in Kansas that make for great camping and fishing opportunities.

    For those who prefer city lives, many of the state’s cities, both large and small, have great cultural and artistic venues. It is possible to watch Native Americans at work on their crafts, and see glassblowing done right before your eyes. You can also purchase these items for your own. Wichita is an impressive city filled with dining, lodging, shopping and other events to keep anyone busy for a vacation that is one they will remember.

    So whether you are thinking about relocating to Kansas, or are just looking for a vacation that will be everything you hoped and more, Kansas might just be the place you are looking for. Go and experience Kansas. This windy state might give you the adventure of a lifetime.

    http://kansashq.com
    Everything you need to know about Kansas from buying real estate to tourism.


    Tough Talk: Bad News Delivered the Right Way

    May 28th, 2008

    Communicating Bad News The Right Way

    It’s the rare executive who actually enjoys speaking before groups of people, even under the best of circumstances. Public speaking routinely ranks highest
    on people’s list of fears. Add the pressure of having to deliver bad news to good people,
    and even the most confident executive can stumble.

    Every employee has a horror story about a manager’s inability to relate bad news. One new manager tried to quell questions from anxious employees about their jobs by denying the obvious: he’d been hired to make changes. When that statement was met with skepticism, he explained, “What I meant was that I’m not going to make any changes that you don’t already know have to be made.” Not surprisingly, his words did little to stem fear, help employee morale, or change the speed with which resumes were readied, even among those spared the ax.

    Another executive withheld information about necessary layoffs right up to and including the time those layoffs were being put into effect. As employees were summoned one by one into the executive’s office, word began to spread through the employee grapevine like wildfire. Rumors flew out of control. One fired employee began calling workers who were not present, with erroneous news they too were about to be fired. So badly had the executive handled the situation, security guards had to be called in to handle growing employee anger and frustration, right in the presence of visiting clients.

    To be sure, these are extreme, real-life examples of bad news communicated badly. However, even the announcement of difficult changes can be handled well by executives, if those announcements are handled honestly, appropriately, and with open and clear communication.

    It makes no sense for executives whose workplaces are filled with rumor to stay silent. Yet many executives do just that, fearing that anything they say will only add to the anxiety. The first rule of communicating about change in the workplace is the same rule used in crisis communications: tell what you know when you know it.

    Even if what you do know, or are allowed to say is limited, you will do yourself and your employees a great deal of good by setting the stage for open communication early. This gives executives an opportunity to learn of employee concerns and to squelch unfounded rumors at the outset. Even more importantly, it allows executives to communicate an understanding of those concerns to employees.

    That will go a long way in giving both employees who are impacted, and those who are not, more confidence that their interests are being taken into account.

    Executives should also use care and attention with the words and tone they use, along with how those words are likely to be perceived. Executives uncomfortable with the emotions involved in delivering unpleasant news often choose to present a simple recitation of the facts, in a neutral tone. While it’s important to let employees know what is happening, and why, its equally important executives acknowledge the real pain those changes are causing. Don’t assume workers know how you feel. Workers need to hear executives empathize about the impact of difficult decisions, and acknowledge their worth and contributions.

    Executives need to find as many ways as possible to help ease the blow of bad news for all employees, those who might be downsized or reassigned, as well as those left behind. Communicating about any and all options available for employees helps ease the feelings of helplessness and frustration, among those most impacted by change. For those left behind, honest communication about new job duties or increased responsibilities will go a long way toward rebuilding morale and confidence.

    Bad news doesn’t have to be communicated badly. Honest, clear and powerful communication can help pave the way for a new beginning.

    Aileen Pincus is president of The Pincus Group, a strategic communications training firm specializing in presentation skills, media training, speech and crisis communications. On the web at http://www.thepincusgroup.com


    Exclusive Backgammon Accessories

    May 28th, 2008

    Are you searching for the perfect gift that includes backgammon
    accessories? Backgammon accessories are a perfect gamers gift,
    for all occasions, for birthdays, holidays, even for
    graduations! In this guide, we want to tell you about some of
    the backgammon goodies you can purchase for the gamer you know
    and love most. Plus much more than you probably expect.

    One of the favorite accessories a gamer will love is the entire
    backgammon set for the traveler, one that is hand held and which
    is electronic. While you will find various types of electronic
    backgammon our there, the best is going to be the game that has
    multi levels for those who are advanced in this game and need a
    little challenge. This makes a great accessory for their life
    because they can practice alone when on the go, or they can use
    their handheld to play multi player when on the go and
    traveling. Adults and children alike love this accessory.

    Another great accessory for the backgammon lover is the
    personalized dice cup. This may or may not have the players name
    on the cup, but it could have a favorite scene, picture, date,
    or be a color or made from a type of material that the player
    loves to hold in their hand. Fabric covered cups, colored
    picture cups, or soft flexible dice cups are favorites. Most are
    at reasonable prices.

    Great backgammon accessories include those that make the game
    portable. Leather carrying cases, hard board boxes so all the
    pieces never get lost, and then there are the accessories that
    personalize the game board.

    Leather carrying cases make the game portable and lovely to look
    at. Leather comes in a variety of colors so you will be able to
    find one you enjoy. Hard leathers, soft leathers and leathers
    that are tinted in color.

    Personalize the game board with letters or stickers that will
    adorn the playing board, or the carrying case of the player. You
    can find all types of stickers that accent the other interests
    of the game that you can use as accessories for the board.
    Laminating paper, stickers, and even glue can be used to create
    those perfect accessories that will make the gamers dreams come
    true so they never lose their game boards. Personalization makes
    for a deeper gratification from the gamer.

    Dice are the other accessory you can purchase to complete your
    personalized backgammon set. Dice from glass, crystal, plastic,
    colored, or even that are filled with water are the dice that no
    one else is going to have! Every backgammon set has dice in the
    set, and the best types of backgammon gamers have a great set of
    dice to match their cups. Find a set of dice that are legal for
    the game, yet different from others to give you a great feel of
    the casino right in your own game.

    © backgammonholygrail.com