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Thousands of Facts To Be Mastered
If you are a fan of this fast-tracked sport then you will agree that there are hundreds and thousands of facts related to basketball which will continue to keep you awed. If you have not watched the basketball players in action yet, find time in your busy schedule to catch a live match on your TV. You are sure to have the best times of the day while you sit on your couch and watch every movement of the powerful players who strive hard to win their goals. Even if you are a person who had no special interest on basketball, you will end up falling in love for it.
From A Street Team to League Matches
You would have watched many kids play basketball on streets and backyards. Aren’t they awesome? Even if the street matches are as competitive and challenging as the league matches, the same street team cannot walk to the podium in the way they are clad. Apart from the game they play, it is a must that they wear the perfect basketball uniforms for the matches which will have audiences. Purchasing and designing your basketball uniforms will not be a tough task if you know the right options such as Gordon International.

I hired a website design artist & graphics creator to frame my web pages for me, that were to aid me in launching my new site on fiber arts & classes. They gave me some very good ideas on what would attract traffic to my site, & great suggestions about branding & other things that I had not considered.

When the final web pages were ready for launch, I could not believe how professional & gorgeous looking they were. I would say that my web designer was worth every penny & more- I highly recommend that you employ the services of a professional in this area.

If you want net page graphics that speak of classiness, as well as beauty, then you should hire a recommended website design artist that has credentials & customers to back their work & you should show them samples of what you like.

They should have an impressive portfolio of past work that has showcased their designs, so that you may see if the art & design that they offer is what you are looking for, to make your statement on the web with your particular products & services.

There are as many styles as there are web pages, so be certain that your artist has the style that you like.

After 70 years audio books are still going strong. Nowadays it is very easy to download audio books from the Internet, which makes them more popular then ever before.

A short history of the audio book

In 1920 the Royal National Institute for the Blind in England was already doing research on how to create audio books for the blind.At that time there were a lot of ex World War 1 soldiers who had gone blind as a result of the fighting.
In 1926 the RNIB started to use LP’s to record audio books which could be played on record players (the kind with the big horn, you had to swing a handel a couple of times before it would play).
In 1936 the “Talking Book Service” was launched.
The first two books were:’The murder of Roger Ackroyd’ by Agatha Christie and Joseph Conrad’s ‘Thyphoon’
The records used at the time could hold 25 minutes of spoken text, so they needed about 10 records for an average audio book.
In 1940 the studio used by the RNIB was bombed, and one month later a replacement studio was also bombed .The RNIB wanted to start publishing audio books again, but they needed certain materials which had been destroyed.
In America, the American Foundation for the Blind (AFB), had started producing audio books as well, and they did send the much needed parts to help their English counterparts.
Unfortunately the shipment got lost during a bombing raid of the London harbor!
A second shipment however did make it, and the RNIB was able to start again with the production of audio books.

In the sixties the audio books started to appear on cassettes.
The first cassettes were the so called “4 Track’s”.
Your average audio book on one of these 4 Track’s was so big that it could not be send by ordinary mail, and had to be delivered by a special packet delivery service.
With the invention of the compact cassette delivery by mail became possible again.

Later, after the invention of the compact disk player, audio books started to appear on CD’s.
Nowadays the audio books have become more popular then ever before, in spite of their age.
One of the main reasons for their ever growing popularity is the fact that audio books can be downloaded straight from the Internet and can be listened to anywhere you want, even on your I-Pod!
There are a good few audio book publishers who provide this service, and it looks like they are on to a winner.

Audio books, more then 70 years old and still growing strong.

Henk Rekers is W.M of Audio Books.

Step 1.
What to do: Attract more Web-visitors.
How to do it: Decide what niche to fill by defining what your audience really wants.

The number one priority of any website marketing initiative is to attract more
website visitors that in-turn creates more sales leads and ultimately more sales. In
order to attract these visitors you need focus on a niche audience that will find your
website material relevant enough to either pickup the phone and call you, or at least
send you an email inquiry. Most websites try to do too much and say too much and
as a result visitors loose interest. Design your website so that it focuses on the key
information that propels your visitors to make the next move – contacting you.

Steo 2.
What to do: Have Web-visitors stay longer.
How to do it: Make your website more compelling by utilizing storytelling
techniques.

We know from recent studies that the amount of time visitors stay in a sales
environment is the most important factor in determining how much they will
purchase (Paco Underhill, founder of Envirosell, ‘Why We Buy’). To get visitors to
stay longer you have to offer them something more the usual sales hype. Sales
presentations that revolve around stories and anecdotes are one of the best ways to
capture people’s attention and keep their interest.

Step 3.
What to do: Have Web-visitors retain more of your marketing message.
How to do it: Treat your customers as an audience and speak to them with Web-
audio and Web-video presentations.

The longer people stay at your website the more likely they are to remember your
marketing message, but the way you present your marketing message is the critical
factor in penetrating their consciousness and implanting your message in their
heads. Visitors can spend a lot of time at your website getting frustrated because
they can’t find what they need or can’t understand what you are offering. Treat your
customers like a real visitor to your office or showroom and speak to them with
Web-audio and Web-video presentations.

Step 4.
What to do: Get Web-visitors to respond to your call to action.
How to do it: Make it worth their while: to get something, you have to give
something.

Now that you’ve got people to come to your site, you want them to respond to some
call to action. Many websites just present the material but never ask their visitors to
actually do anything. Ask your visitors to telephone, email, fill in a survey, or do
something that will start the beginning of a commercial relationship. And since
web-visitors are so jaded, make sure you make it worth their while by giving them
something in return: a free newsletter, special report, or a complementary analysis
of their needs.

Step 5.
What to do: Get Web-visitors to pass on the information to friends and colleague.
How to do it: Make your information viral and provide more than just a sales pitch.

The power of the Web as a sales and marketing tool is its ability to connect you to a
network of people connected to your web-visitors. If the information on your
website is informative and instructive and if the presentation is creative and
entertaining then people will pass it along too their network of friends and
colleagues. With the click of a button web-visitors can send a email to everyone they
know suggesting they visit your website, but only if your site is worth the visit.

Step 6.
What to do: Implement your corporate personality.
How to do it: Deliver a definitive image and attitude using multimedia techniques,
especially cost-effective Web-audio.

So many websites are just plain boring. Having a website just because everybody
else has a website is not a very good reason for the expenditure and effort involved.
So if you’re going have a website, make sure it’s a good one that displays your
corporate personality. Make a statement with your presentation and one of the best
ways to make a statement and connect with your audience is with cost-effective
Web-audio.

Step 7.
What to do: Garner a positive reaction.
How to do it: Make sure Web-visitors find what they’re looking for by utilizing
appropriate information architectures.

When web-visitors leave, your site you want them to leave with a positive reaction to
your company. Having an under-performing website that ignores the human
element and doesn’t delivery the information people need in a way they can
understand, is a sure-fire way of creating a negative reaction or no reaction at all.
Make sure Web-visitors find what they’re looking for by utilizing appropriate
information architectures.

Jerry Bader is a principal partner of Ontario-based MRPwebmedia (http://
http://www.136words.com, http://www.mrpwebmedia.com and
http://www.sonicpersonality.com).He can be reached at info@mrpwebmedia.com,
Telephone: 905.764.1246.

Ticket design is often overlooked. Event planners and organizers plan how many tickets they will need for a given event and how to distribute those tickets, but stop short of putting much thought into the ticket design itself. From a branding perspective this is a lost opportunity. Branding is, after all, managing all of the different touch points that an organization has with the public and your tickets are one touch point that all of your customers will come in contact with.

I have kept several tickets from events that I attended including one from the 2002 Winter Olympics and four from the 2003 Notre Dame vs. Navy football game. I, like most people, keep tickets from events that meant something to me, but there is another factor in determining whether or not I keep the ticket: what the ticket looks like.

The Salt Lake Olympic Committee (SLOC) went so far as to produce two tickets for each seat, one that would get you into the door and another that was just for souvenir purposes. While the Olympics have a budget that dwarfs most other events, it shows that they have realized that tickets themselves have value. Check out the season tickets for any professional or college sports team and you will see that someone has made a conscious effort to create value through the design of that ticket. An attractive ticket sells for more than a generic ticket because people associate value with the look and feel.

Cost is probably the biggest factor when choosing a generic ticket. Attractive tickets do cost more than generic ones. They usually run $0.03-0.08 cents more per ticket than a generic ticket does. However, if you charge 25 cents more per ticket (and you easily can), that becomes a profit of 17 cents per ticket ($170 for each thousand tickets that you sell). That profit is on top of the marketing and advertising benefits that you gain from having an attractive ticket. If people like the tickets to your event they are more likely to show that ticket to their friends (this is starting to sound like free, or viral, advertising). Most of the marketing classes that I have taken, focused on getting the most results from the smallest budget possible, if that is your goal, then making money with your tickets and getting marketing value is as good as it gets.

The bottom line is that the time, effort and money spent designing tickets generally pays for itself. It may not be cost effective to hire a full time graphic designer to create tickets for you, but it does deserve your attention as you plan your future events.

Josh Francis
Business Development
www.TicketPrinting.com
Josh spent three years working at Brigham Young University’s Ticket Office before recieving an MBA in Marketing and Technology at the University of Notre Dame’s Mendoza College of Business. While at Notre Dame, Josh won the McClosley Business Plan Competition with FlashSeats, a company that is revolutionizing lifecycle management of tickets to events.